Silicon Valley Code Camp : October 8th and 9th, 2011.

Massimo Paolini

The Spectrum Group Online LLC
About Massimo
Massimo Paolini is the founder and CEO of The Spectrum Group Online, a web marketing business based in Silicon Valley. He speaks at various organizations on the power of SEO and works with several businesses around the country to increase their web presence, understand their site traffic, and improve profitability. When not working, he is lecturing his 10-year-old son on the value of tetherball twitter.
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Speaking Sessions

  • SEO

    1:15 PM Sunday   Room: 5001

    The title says it all.
    Basics like keywords, title tags, meta tags, alts, and others.
    The mystical link.
    The secret sauce
    The tools you can use.
    If you want to learn about Search Engine Optimization, this is the session for you.

  • Web Analytics - What's Next

    2:45 PM Sunday   Room: 5001

    Why should I use the asynchronous code?
    What are segments
    What is intelligence?
    How do I create custom report? Custom Segments?
    What is a funnel, how do I configure it, how do I use it?
    How do we make reports useful?
    Is A/B testing a myth?
    These and other advanced questions will be covered in this session.