About This Session
This session focuses on the applied science of SEO. It gets into the nitty-gritty of search optimization fundamentals including keyword research and analysis. Key takeaways include:
* Understanding SEO’s two audiences
* 4 Phases of Keyword Research
* Applying Keyword Research to Website Architecture 
Time: 10:45 AM Sunday    Room: 4221 
The Speaker(s)
CEO & Data Scientist, The Spectrum Group Online LLC
Massimo Paolini is the CEO of The Spectrum Group Online, a digital marketing agency.