Technology and Fashion awaken the Soul of the Shoe

The talk will cover the wearables as the integration of fashion industry and the advanced technologies. We will analyse the different forms of the collaborations and radically new products, that combine the best that two industries can offer.

About This Session

This talk will cover wearables in regards to the integration of fashion and technology. The first part will be an exploration of the fashion industry, as a system for designing, producing and distributing clothing and accessories, followed by "insider hints" highlighting how to collaborate with a fashion company. The second part will cover the advanced technologies used to build wearable fashion. An overview of MEMS (motion, position, environmental and capture) sensors and cloud messaging / wireless connectivity with code samples for iOS & Android. We will provide a review of the current market and a detailed evaluation of Google wearables (Glass, Project Jacquard & Soli). This will be contrasted to using a smart phone (Apple M7 chip) as a wearable device. We will provide a real world example of placing Bluetooth LE connected MEMS devices into a shoe which will lead to some surprising capabilities. The talk will culminate by showing how these two industries co-evolve and the different forms these collaborations can take. We will discuss how successful companies are designing, producing and marketing wearables, and analyze the current and potential customer. We will explore an exciting idea of the internet of caring things: connected objects and accessories to improve health and provide safety. The section will end by discussing visionaries, forecasting future trends and the role of media (the importance of early adopters and opinion leaders in the wearable ecosystem).

Time: 11:15 AM Saturday Room: RG-248

The Speaker(s)

Elena Eberhard

Public Relations and Special Events Manager , Academy Of Art University

is a Public Relations Manager in Academy of Art University School of Fashion

Siamak Ashrafi

CTO , Zoewave

Ash - CTO @ ZoeWave building physiologically intelligent combining biotech, mobile and fashion.